FiVi Shopping App

Project Title: Shopping in Person App
Role: UX Researcher, UI Designer (Solo Project)
Tools: Figma
Project Type: Mobile App, UX Research, Wireframes & Prototype

Overview:
Created a concept for a mobile app that helps users find items quickly while shopping in physical stores. The goal was to make in-person shopping more efficient and enjoyable through better navigation and information access.

Challenge:
Shoppers often spend too much time searching for products, checking prices, or finding the right aisle. Most store apps focus on online shopping, offering little help for people buying in person.

Our Solution:
Based on user interviews and personas, I explored features that could make in-store shopping smoother:

• Smart navigation showing the product’s location inside the store
• Personalized deals and simple shopping list
• Clean, easy-to-follow screens for quick interactions

Outcome:
Developed user flows, low-fidelity wireframes, and an interactive prototype. The project helped me practice user research, persona creation, and early-stage UX design focused on solving everyday shopping problems.